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Federated gave us the assignment of developing a new

product and introducing it to brokers. Because the program

combined four high-quality, diversified funds, we named the

product Quartet, positioned it as “Four Funds Working in

Concert for the New Market Reality” and designed a logo that

represented the interconnecting of the funds. We wrote,

designed and produced a complete program of brochures, fact

sheets, direct mail and tent cards that helped make Quartet

a highly successful product.